The internet has allowed the third wave of programming to begin in the form of video streaming. It offers the best of both worlds in that now everyone can find exactly what they want, and only what they want, 24 hours a day from anywhere. It’s pretty much the perfect storm made possible by internet service providers. Throw mobile phones, tablets, media systems, and other crazy devices and you have a Star Trek level of consumption technology.
YouTube dominates this third wave although even now niche video services are beginning to break off and create value for its more specific viewers. Blip offers web series for example.